It is not enough to just be able to make ads.  Thousands of ads come and go each week barely noticed by consumers who are bombarded with more than 1,000 advertising messages each day.  Others go to extremes to be creative, but accomplish little else than just being creative.  We know that the only way marketing communications can change behavior is when it: 

1.  Stops consumers in their tracks. 

2.  Delivers a compelling, relevant message that is strategically crafted to educate and motivate.

Whether it’s print, broadcast, electronic ads, promotions, public relations or grass-roots outreach, we stop our client’s audiences and allow their message to be heard by striking an emotional chord and delivering a relevant message based on sound thinking, and solid strategy.

Our solid, professional and seasoned team has experience working with the most sophisticated marketers and brands on the globe.  It all starts with strategic planning as the foundation for any successful advertising campaign.  At its simplest, this is about understanding your business needs and environment, strength and weaknesses. 

It begins with a thorough analysis of available research and industry data to understand exactly who we should be targeting and what their unique motivations, obstacles and needs are.  It includes research to understand key insights in to the motivations and obstacles of the target audience.  In the complete development of an advertising campaign, strategic planning may be the most intensive part of the work, though there may be less deliverable work product to show for the effort.  

It is above all about understanding the vision.  Understanding the present and having a vision for the future is a dynamic, on-going process, and is the essential underpinning for every campaign we create.

Our experience and creativity has helped us successfully execute fully integrated promotional programs while involving every aspect of the marketing and sales mix!  We provide our clients with strategic marketing partners and the appropriate retail outlets to ensure promotion success.  Our promotions deliver consumer excitement and, most importantly, product purchases!  

XMG is experienced with virtually every form of marketing and advertising in use today.  We have undertaken these activities within the context of national, California-only and community based campaigns for individual clients and directed the use of every media from broadcast, SEO to out-of-home.  We utilize the nationally recognized research firms, such as, PRISM, Scarborough, Arbitron, MRI, Qualitap, to gain a thorough understanding of the target audience’s media habits and motivations to help us select the optimum media mix without having to wade through biased research and opinions.  These research tools can create reports which will help us to focus effectively on our target market.

In the end, we understand the nature of the various media asset choices and work with your goals to efficiently place your dollars where they will produce the most efficient and effective audience delivery!